1. Understanding Websites: ( Level 1 )
"What can a website do for me? How does web marketing help me?
"Web Presence" - A great website is the best advertising a business can get (who reads the
newspaper anymore). FaceBook is good - but mostly just “amongst FaceBook friends”. A good websites allow the potential customer easy access to exactly the info and/or products they need to SEE and/or BUY, so that income is created.
"Showing" off the business's products/services using specific "web buttons (links), can achieve what the old-fashioned "direct marketing" achieves. Categorized inventories allow the valuable prospect to click & "filter" only the products/services they wish to see. This has always been a powerful sales tool.
Knowing your potential customer's preferences & targeting those products/services through your website is simply "target marketing" using your website. If delivered properly, this not onlybecomes a convenience to your customer, but also a greater chance for a sale.
Slide Shows & LiteBox photo galleries are great ways for a business to "web-advertise". (see our eSlides) We have made it very easy for a business (or any authorized person - anywhere) to securely log in to modify or change out their products & services - WITHOUT ACTUALLY EDITTING THE WEBSITE! (see data-driven-website for more info).
(see also www.redfoxct.com )
2. Website Design: ( Level 2 - All visual, drag & drop. You design, we supply the plugins . )
a. If you can use MS Word, you can make a website. We use a product called WYSIWYG* Webuilder. (Free for 1 month or a $49 one time cost. *WYSIWYG = "what you see is what you get")
3. Website Coding: ( Level 3 - WYSIWYG generates visible code for those that want to learn.
Website eTraining
4. No Obligation Website Evaluation: We can provide a free evaluation of any website (without any password access). A simple SEO (Search Engine Optimization) eval is made. (We have found that over 90% of website keywords need improvement). We can perform advanced SEO evals for a modest fee. Other
website observations we make are just how “content rich” your website is. Many times, replacing image-based menus (or inventories) can make a big difference for the search engines. Google maps, FaceBook, Instagram etc.. all should open a window within your website, to keep your valuable prospect on your website.
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